James Van Der Beek leads a brilliant Cinco de Mayo-themed workout

Publish date: 2024-05-07

Jose Cuervo has designed a new workout that, while probably not entirely effective, sure looks like a good time.

In honor of Cinco de Mayo — which happily falls on a Saturday this year — the tequila brand has invented a new exercise plan that marries cardio and strength training with alcohol and guacamole.

Called 'Cinco-Cise,' the made-up training regimen covers hydration, nourishment, and endurance — though it seems designed to prepare a person more for a marathon of the drinking variety than the running kind.  

Salud! James Van Der Beek stars in several new ads for Jose Cuervo

Salud! James Van Der Beek stars in several new ads for Jose Cuervo

Fun! The actor walks viewers through Cinco-Cise, special exercises to prep for Cindo de Mayo

Fun! The actor walks viewers through Cinco-Cise, special exercises to prep for Cindo de Mayo

Feel the burn! In the clips, gym-goers do cardio and strength training with cocktail shakers

Feel the burn! In the clips, gym-goers do cardio and strength training with cocktail shakers

Woohoo! The star notes that the holiday falls on a Saturday this year, meaning a whole day of partying 

Woohoo! The star notes that the holiday falls on a Saturday this year, meaning a whole day of partying 

Curevo released several new ads featuring actor James Van Der Beek to debut the jokey exercise plan. 

'What's the best time to party on a Saturday? Trick question — it's the whole day!' the star says, pointing out that this year's Saturday Cinco de Mayo is a big deal since revelers don't have to go to work the next day.

'But to get ready for that, you need more than just exercise — you need Cinco-Cise,' he says.

The funny videos demonstrate three different workout moves, each of which will likely lead to negligible weight loss (and possibly even weight gain). 

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Share The dream: One man does chips-and-guac sit-ups with James' help

The dream: One man does chips-and-guac sit-ups with James' help

Now that's motivation! After completing a sit-up, he is fed guacamole on a chip

Now that's motivation! After completing a sit-up, he is fed guacamole on a chip

Treat: James also feeds guac on a chip to a woman doing pull-ups

Treat: James also feeds guac on a chip to a woman doing pull-ups

First, for a mix of cardio and strength training, the gym-goers int he video vigorously shake cocktail shakers. They use them like Shake Weights, and also lift up their knees to meet them.

Second, they use tequila bottles and rocks margaritas as free weights for bicep curls, occasionally sneaking a sip.

And finally, van der Beek helps one gym-goer do chips-and-guac sit-ups, offering him guacamole on a tortilla chip every time he makes it up into the sitting position.

'If you want to celebrate all day, you can't forget about nourishment,' he says.

The brand has also released some funny outtakes from the making of the ads, as well as recipes for the big holiday.  

Squeeze of lime: The training regimen includes videos for hydration, nourishment, and endurance

Squeeze of lime: The training regimen includes videos for hydration, nourishment, and endurance

So fun: James wears a cool sweat band as a woman lifts tequila bottle free weights and a man does squats while holding margaritas

So fun: James wears a cool sweat band as a woman lifts tequila bottle free weights and a man does squats while holding margaritas

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